Introduction
In the first half of 2021, Bord Bia conducted global research to better understand global sustainability demands around food and drink. The insights on this page are designed to help understand customer and consumer behaviours and demands around sustainability. This research can help the Irish food and drink industry to focus on the right sustainability priorities and arm it with the sustainability messages that resonate best.
72% of trade buyers say
it's important to have suppliers with strong sustainability credentials
Explore below the insights by sustainability theme, by market or by the key insights.
75%
Of trade buyers globally say sustainability is important to their business
61%
Of grocery shoppers globally say it will become more important to them to buy more sustainably-produced products in the next 3 years
Insights & Implications
Review the headline insights from the Global Food Sustainability Outlook research.
Review the Insights & ImplicationsMacro Trends
Environment & Planet
Explore the key insights on: Carbon Footprint; Biodiversity; Water Quality; Regenerative Agriculture; Circular Economy;
Natural Food and Drink
Explore the key insights on: Grass Fed; Natural; Organic; Plant & Cell Based
Local & Waste
Explore the key insights on: Local & Low Food Miles; Sustainable Packaging; Food Waste
Quality & Traceability
Explore the key insights on: Food Safety & Quality; Food Security; Data & Traceability;
Social & Ethical
Explore the key insights on: Animal Health & Welfare; Human Health & Nutrition; Sustainable Livelihoods; Employee Wellbeing;
Methodology
From January to March 2021, we interviewed…
- Agenda setters - sustainability thought leaders from NGOs, policy and senior sustainability, purchasing and operations leaders with some of the biggest global food and drink companies
- Customers - >175 interviews with those responsible for purchasing food and beverage and/or responsible for sustainability and CSR policies in relation to food and beverage within organisations with annual turnover >€50m in 9 markets
- Consumers - surveys of >11,000 grocery shoppers aged 18-65 in 13 markets globally